The Book

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KINDLE VERSION

Available on Kindle for your Amazon Kindle, iPhone and iPad now:

 

ABOUT

Published Oct 2011
Pages 286

"All is Social" is the title of a written by Graham Brown. The book proposes a new approach to understanding customers, marketing and branding called "Social Thinking". All products are Social Tools that facilitate day-to-day interaction.Rather than suggest the answers lie in social media, the book points to the need to understand the social context in which people behave - their social drivers, need for social currency and the role of influence.